
With this course, reach over a billion professionals worldwide
Target the right audience using unique attributes and achieve results with a trusted leader in B2B digital advertising
Create strategic campaigns that work for you

Set a Goal
Create impactful B2B ad campaigns on LinkedIn based on your marketing objectives.

Target Audience
Reach your audience (by job title, skills, industry, and more) and customize your spending.

Test and Analyze
Measure your ad ROI and uncover opportunities with reports and analytics.
Learn to Explore LinkedIn Ads
Sponsored Content
Multimedia ads that appear in the LinkedIn feeds of targeted members on desktops, tablets, and mobile devices.


Sponsored Messaging
Direct messages sent to your target audience through LinkedIn Messaging.
Dynamic Ads
Personalized ads at scale based on LinkedIn profile data, such as company name or job title.

